S-OIL said on Aug. 25 that it has won an excellence award in the private company category at the 2026 Korea Public PR Awards for its “My GoodLOVES” (My Own Fueling Gloves) campaign, marking its second consecutive year of recognition. The awards, organized by the Korean Academic Society for Public Relations, honor organizations that contribute to promoting public interest values through public relations activities. 

The campaign encourages consumers to repurpose unused cotton, rubber and leather gloves at home as reusable gloves for refueling, reducing reliance on disposable products. Using three-dimensional glove characters and storytelling, S-OIL delivered the message that any glove can become a personal fueling glove and promoted an 

easy way for consumers to practice environmental protection in everyday life. 

S-OIL also won an excellence award last year for its “GoodLOVES” (Upcycled Fueling Gloves) campaign, which collected disposable plastic gloves discarded at self-service S/Ss and upcycled them into reusable fueling gloves.