S-OIL released “Real D.O.,” a military-themed video featuring its brand character GooDoil, to mark Korea’s Armed Forces Day on October 1. The video humorously portrays crude oil undergoing rigorous “training” in the refining process before becoming high-quality petroleum products.
Using a playful adaptation of the familiar military song “Real Man,” the video delivers S-OIL’s refining and product-quality messages in an easy and engaging way. AI technology was also used to create characters and scenes that would be difficult to
produce through conventional filming. GooDoil also joined the Ministry of National Defense’s “1001 Character Project” in military uniform to show support for service members.
S-OIL has continued to expand GooDoil’s role as a friendly character connecting the brand with consumers. GooDoil also recently appeared in the company’s 50th anniversary “Shining Tomorrow” campaign, highlighting S-OIL’s vision for the next 50 years and the Shaheen Project, scheduled for completion in November.
