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S-OIL's new logo adopts a single-point mark type that stresses brand communication with a visual focus on the capital letter "S". The five rays that stretch out from "S" singnify 5S-SPIRIT, a set of values shared among all S-OIL employees, and express S-OIL's warm heart to come close to customers through an image as fresh as the morning sun. The five ray icon harmonizes with "S", thereby emphasizing the specialty value that S-OIL has.


  • 에쓰 오일
  • s-oil 주식회사
  • 에쓰-오일 주식회사
  • s-oil corporation
  • s-oil corporation


s-oil 에쓰오일 국문 로고


s-oil 에쓰오일 영문 로고



S-OIL Green Pantone 349C C 100   M 30   Y 100    B 0 R 0   G 95   B 40

S-OIL Yellow Pantone 7408C C 0   M 30   Y 100   B 0 R 255   G 180   B 0

S-OIL Background Yellow Pantone 7405C C 0   M 15   Y 100   B 0 R 255   G 215   B 0

S-OIL Green

S-OIL’s logotype is colored green to give visual impact to the new logo and seek harmony with S-OIL’s brand color, yellow. The green color also represents S-OIL’s consumer-oriented, environment-friendly image.

S-OIL Yellow, Background Yellow

With the five rays colored yellow, the existing brand color of S-OIL, this new logo only preserves S-OIL’s brand image but also differentiates S-OIL from rival brands.